How to Ensure that your MSP’s Web site gets Lost in the Crowd

In the past, we’ve discussed ways to attract new customers, and we all know word-of-mouth is still the best advertising tool. However, it’s not enough. Today, when we’re in the market for a new product or service, most of us ask friends for recommendations – and then we check out those recommendations ourselves. And we most often start that process by visiting the company’s web site. An MSP, especially, is in a part of the industry where your web site counts. Continue reading

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The Downsizing Dilemma (Part 3)

In part 1 and part 2 of this 3-part series on downsizing your MSP in response to external and internal economics in a volatile business climate, we first addressed the difficult subject of workforce deductions, as well as how to reduce personnel-related costs without taking the drastic step of laying off employees and the option of downsizing the physical facilities. In part 3, we’ll talk about downsizing strategies that avoid cutting of personnel or physical space. Continue reading

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The Downsizing Dilemma (Part 2)

MSPs, like most other businesses, are subject to economic downturns, changing customer needs and trends, and just plain bad luck that leave no option but to drastically cut costs. In Part 1 of this article series, I discussed how to handle that most dreaded – by employees and employers alike – situation in the work world, when it becomes necessary to engage in “workforce reductions” – a nice way of saying “layoffs.” In Part 2, we’re going to look at ways companies can downsize without giving anyone the pink slip. Continue reading

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The Downsizing Dilemma (Part 1)

In previous articles, I’ve discussed how MSPs can prepare for the growing pains that come along with success in any business sector – but it’s even more painful to contemplate the difficult steps that sometimes have to be taken when the economy, changing customer needs and trends, and other factors make it necessary to downsize, at least temporarily. In this article series, we’ll look at how to best handle this grim reality if it rears its ugly head. Continue reading

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Social Media Marketing: Necessary or Not? (Part 4)

In Parts 1, 2 and 3 of this series on effectively using social media to market your MSP’s services, we’ve looked at the importance of planning, creating the right content for the right audience, and choosing your social venue(s). In Part 4, we’ll get down to the nitty-gritty: establishing guidelines and policies designed to prevent your social media experiments from turning into financial or reputational nightmares. Continue reading

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Privacy Issues and your MSP

Privacy is something we seem to hear more and more about as we get less and less of it. Running a business has always involved privacy issues, because companies have always had some degree of personal information about their customers and their employees. Even in the “old days,” when people were more self-sufficient and paid cash for the goods that they did buy, those merchants still know what they bought, when they bought it, and whether they had to count out their last pennies to pay or flashed a big bankroll. Continue reading

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No MSP is an Island: Selecting and Working with the Right Partners

The business world of today, particularly in the IT industry, is an interdependent network of large and small companies working together to bring customers the total experience they want. Managed service providers can’t operate in a vacuum, and it makes sense to team up with companies that can “fill in the gaps” so that when your customers need a service or product that you don’t offer, you can still help them fulfill their needs. Continue reading

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MDM Can Tame the Wild BYOD

Companies today are embracing the concept of BYOD (Bring Your Own Device) and it’s no wonder. In today’s economic climate, even cash-heavy organizations are looking to cut costs in every way feasible. Allowing or even encouraging employees to buy their own computing devices to use for work can save thousands or even millions in hardware costs, depending on the size of the company. Continue reading

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MSP Growing Pains: Delegating Responsibility

Growth is good – and for an MSP business, it means more profits, a more widespread reputation and more prestige within the industry, and the ability to benefit from the economies of scale. But along with those advantages come some challenges, especially when the company grows quickly. I’ve discussed in previous articles some of the financial ramifications of rapid growth, but this time I’m going to be focusing on what’s perhaps the most difficult consequence of growth: loss of control. Continue reading

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Contradicting myself

I love how the human race is so adaptable. It is probably the reason we are still on the planet today. One of those areas of adaptability is in the sayings we have created to suit a range of different situations. Continue reading

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