Author Archives: Deb Shinder
Social Media Marketing: Necessary or Not? (Part 3)
When most people think of social media, they think of Facebook and Twitter. These two services have become almost synonymous with the concept of social networking. They’re certainly the most popular, with an estimated 750 million unique monthly visitors for … Continue reading
Social Media Marketing: Necessary or Not? (Part 2)
In Part 1 of this series on using social media as a marketing tool for your MSP, we addressed the need to approach social media marketing with a well-designed plan, and some questions to help you formulate your plan. In … Continue reading
Social Media Marketing: Necessary or Not? (Part 1)
Marketing trends tend to follow the trends in personal communications, and social media has been enjoying a place in the sun for several years now. I’m old enough to remember when friends and relatives often kept in touch via postal … Continue reading
Leading your MSP Team to Success – (Part 4)
In Part 3 of this series on leadership in the MSP environment, we drilled down into some components of the leadership skill set, and in Part 4, we’ll take a look at some of the top techniques that you can … Continue reading
Leading your MSP Team to Success – (Part 3)
In Part 1 and Part 2 of this series on leadership in the MSP environment, I talked about some characteristics that define a strong leader, the components of a team effort and how a leader puts those building blocks together … Continue reading
Leading your MSP Team to Success – (Part 2)
In Part 1 of this series on leadership in the MSP environment, I talked about some characteristics that define a strong leader. In Part 2, we’ll look at the components of a team effort and how a leader puts those … Continue reading
Leading your MSP Team to Success – (Part 1)
A while back, I wrote here about how to become a thought leader within the larger MSP industry. But before you can take your leadership skills on the road, you first need to practice the art of leading your own … Continue reading
Managing the Money (Part 8) – Tax Planning
In Part 7 of this series, we discussed how your MSP’s business structure determines how you are taxed under U.S. federal laws. Tax planning starts with choosing the correct business structure. This time, we’ll look at ways to use tax … Continue reading
Managing the Money (Part 7) – Federal Taxes and Business Structures
In previous installments of this series, we’ve discussed various aspects of managing your MSP’s money, from revenue enhancement to banking to going public to creating and sticking to a budget. An important and sizable part of your budget is an … Continue reading
Managing the Money (Part 6) – Budgeting
In previous installments of this series, we’ve been talking about how to get more money into your business – through loans, investors or by going public. But bringing money in is only half the story; you also need a plan … Continue reading
