Author Archives: Deb Shinder

How to Ensure that your MSP’s Web site gets Lost in the Crowd

In the past, we’ve discussed ways to attract new customers, and we all know word-of-mouth is still the best advertising tool. However, it’s not enough. Today, when we’re in the market for a new product or service, most of us … Continue reading

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The Downsizing Dilemma (Part 3)

In part 1 and part 2 of this 3-part series on downsizing your MSP in response to external and internal economics in a volatile business climate, we first addressed the difficult subject of workforce deductions, as well as how to … Continue reading

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The Downsizing Dilemma (Part 2)

MSPs, like most other businesses, are subject to economic downturns, changing customer needs and trends, and just plain bad luck that leave no option but to drastically cut costs. In Part 1 of this article series, I discussed how to … Continue reading

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The Downsizing Dilemma (Part 1)

In previous articles, I’ve discussed how MSPs can prepare for the growing pains that come along with success in any business sector – but it’s even more painful to contemplate the difficult steps that sometimes have to be taken when … Continue reading

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Social Media Marketing: Necessary or Not? (Part 4)

In Parts 1, 2 and 3 of this series on effectively using social media to market your MSP’s services, we’ve looked at the importance of planning, creating the right content for the right audience, and choosing your social venue(s). In … Continue reading

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Privacy Issues and your MSP

Privacy is something we seem to hear more and more about as we get less and less of it. Running a business has always involved privacy issues, because companies have always had some degree of personal information about their customers … Continue reading

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No MSP is an Island: Selecting and Working with the Right Partners

The business world of today, particularly in the IT industry, is an interdependent network of large and small companies working together to bring customers the total experience they want. Managed service providers can’t operate in a vacuum, and it makes … Continue reading

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MDM Can Tame the Wild BYOD

Companies today are embracing the concept of BYOD (Bring Your Own Device) and it’s no wonder. In today’s economic climate, even cash-heavy organizations are looking to cut costs in every way feasible. Allowing or even encouraging employees to buy their … Continue reading

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MSP Growing Pains: Delegating Responsibility

Growth is good – and for an MSP business, it means more profits, a more widespread reputation and more prestige within the industry, and the ability to benefit from the economies of scale. But along with those advantages come some … Continue reading

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Building Brand Loyalty for your MSP

Once upon a time, customer loyalty seemed to be almost a given. My dad was a Ford man through and through; it pained him to even ride in a friend’s Chevrolet, and he wouldn’t even consider crossing that line and … Continue reading

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