Author Archives: Deb Shinder

Motivating the Members of your MSP Team (Part 2): Overcoming the “Fear Factor”

We’ve all seen it (and perhaps even been it): smart people who don’t live up to their potential. It’s a problem that parents and teacher grapple with in regard to bright, talented children and unfortunately, age doesn’t always cure it; … Continue reading

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Motivating the Members of your MSP Team (Part 1): The Value of a Mission Statement

In my previous series on leadership, I briefly mentioned that good leaders reward team members to show that good work is appreciated. Rewards for a job well done can be an important element in motivating employees to put forth their … Continue reading

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Does your MSP need an HR Department?

If your Managed Services Provider company started as a small, entrepreneurial business with just a few employees, the owner and/or top manager probably did most of the hiring (and firing, if necessary), negotiated compensation packages, granted or denied raises, chose … Continue reading

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Finding the “Voice” of your MSP

An elephant doesn’t have to do much in order to stand out in a crowd – his size ensures that he’ll be noticed. Likewise, giant corporations don’t have to worry so much about distinguishing themselves from other, similar companies because … Continue reading

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How to Ensure that your MSP’s Web site gets Lost in the Crowd

In the past, we’ve discussed ways to attract new customers, and we all know word-of-mouth is still the best advertising tool. However, it’s not enough. Today, when we’re in the market for a new product or service, most of us … Continue reading

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The Downsizing Dilemma (Part 3)

In part 1 and part 2 of this 3-part series on downsizing your MSP in response to external and internal economics in a volatile business climate, we first addressed the difficult subject of workforce deductions, as well as how to … Continue reading

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The Downsizing Dilemma (Part 2)

MSPs, like most other businesses, are subject to economic downturns, changing customer needs and trends, and just plain bad luck that leave no option but to drastically cut costs. In Part 1 of this article series, I discussed how to … Continue reading

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The Downsizing Dilemma (Part 1)

In previous articles, I’ve discussed how MSPs can prepare for the growing pains that come along with success in any business sector – but it’s even more painful to contemplate the difficult steps that sometimes have to be taken when … Continue reading

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Social Media Marketing: Necessary or Not? (Part 4)

In Parts 1, 2 and 3 of this series on effectively using social media to market your MSP’s services, we’ve looked at the importance of planning, creating the right content for the right audience, and choosing your social venue(s). In … Continue reading

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Privacy Issues and your MSP

Privacy is something we seem to hear more and more about as we get less and less of it. Running a business has always involved privacy issues, because companies have always had some degree of personal information about their customers … Continue reading

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