Author Archives: Robert Peretson

The Shy Computer Guy’s Guide To Getting Referrals

Any networking expert will tell you that referrals are the key to keeping your business going- no matter what kind of business you run. But for lots of computer consultants, asking for referrals isn’t so easy. Because, let’s face it, … Continue reading

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Are Your Clients Ready To Move To The Cloud?

Moving to the Cloud is unquestionably the hottest topic today for small business owners when talking about their IT infrastructure. Moving data from an in-house server to a hosted provider has many potential advantages, causing more and more clients to … Continue reading

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Is Monthly Invoicing Your Least Favorite Task?

Unless you’ve grown large enough to where you can have an in-house or even an outsourced accounting department to handle your accounts receivables functions for you, odds are it’s you who looks forward to that dreaded end of the month … Continue reading

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Is There A Future For The MSP?

The media recently has been pretty gloomy with regards to how this year will go for IT support professionals. Instead of focusing on a (hopefully) improving economy and rebuilding with optimism, instead it seems that virtually all sources of news … Continue reading

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Using Direct Mail For Massive Marketing Success

In the many years I’ve operated my own IT support business, I’ve used many different marketing strategies to generate new clients. You name it, I’ve probably tried it… cold-calling, business networking, yellow page ads, trade shows, flyers, post-card campaigns and … Continue reading

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Using Direct Mail For Massive Marketing Success

In the many years I’ve operated my own IT support business, I’ve used many different marketing strategies to generate new clients. You name it, I’ve probably tried it… cold-calling, business networking, yellow page ads, trade shows, flyers, post-card campaigns and … Continue reading

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Deliver Your Elevator Pitch Like A Pro

As an IT consultant, you have a lot of potential opportunities out there for growing your business. Whenever you meet someone new – whether through networking, at a local coffee shop, in the supermarket, or yes, even in an elevator… … Continue reading

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Five Ways to Beat the Competition

One of the questions I get more often that most is, “What is my USP?” Consultants I work with seem very concerned with finding some magic ingredient that sets them apart from the competitors in their area. “What can I … Continue reading

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The Recipe For Making More Money By Working Fewer Hours

Many computer consultants operating in the current economy have a big problem… They want to make as much money as possible – and at the same time, keep their clients happy. But what they find is it’s just not possible … Continue reading

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Flyers can be effective marketing – if done right.

If you do it right, using flyers to help to market your business can be a strong and successful marketing tool for any IT support company. Some consultants believe that an attractive flyer mailed out to countless, untargeted recipients will … Continue reading

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