Category Archives: Client Relations

The Downsizing Dilemma (Part 3)

In part 1 and part 2 of this 3-part series on downsizing your MSP in response to external and internal economics in a volatile business climate, we first addressed the difficult subject of workforce deductions, as well as how to … Continue reading

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The Downsizing Dilemma (Part 2)

MSPs, like most other businesses, are subject to economic downturns, changing customer needs and trends, and just plain bad luck that leave no option but to drastically cut costs. In Part 1 of this article series, I discussed how to … Continue reading

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The Downsizing Dilemma (Part 1)

In previous articles, I’ve discussed how MSPs can prepare for the growing pains that come along with success in any business sector – but it’s even more painful to contemplate the difficult steps that sometimes have to be taken when … Continue reading

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Social Media Marketing: Necessary or Not? (Part 4)

In Parts 1, 2 and 3 of this series on effectively using social media to market your MSP’s services, we’ve looked at the importance of planning, creating the right content for the right audience, and choosing your social venue(s). In … Continue reading

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Contradicting myself

I love how the human race is so adaptable. It is probably the reason we are still on the planet today. One of those areas of adaptability is in the sayings we have created to suit a range of different … Continue reading

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Building Brand Loyalty for your MSP

Once upon a time, customer loyalty seemed to be almost a given. My dad was a Ford man through and through; it pained him to even ride in a friend’s Chevrolet, and he wouldn’t even consider crossing that line and … Continue reading

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Social Media Marketing: Necessary or Not? (Part 3)

When most people think of social media, they think of Facebook and Twitter. These two services have become almost synonymous with the concept of social networking. They’re certainly the most popular, with an estimated 750 million unique monthly visitors for … Continue reading

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Social Media Marketing: Necessary or Not? (Part 2)

In Part 1 of this series on using social media as a marketing tool for your MSP, we addressed the need to approach social media marketing with a well-designed plan, and some questions to help you formulate your plan. In … Continue reading

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Social Media Marketing: Necessary or Not? (Part 1)

Marketing trends tend to follow the trends in personal communications, and social media has been enjoying a place in the sun for several years now. I’m old enough to remember when friends and relatives often kept in touch via postal … Continue reading

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Price to the market

I went to my local butcher last week to buy two of his famous ‘family pies’. These are just like a good old-fashioned Aussie meat pie – but big enough to feed a small family. We have a medium-sized family … Continue reading

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