Category Archives: Client Relations
Social Media Marketing: Necessary or Not? (Part 3)
When most people think of social media, they think of Facebook and Twitter. These two services have become almost synonymous with the concept of social networking. They’re certainly the most popular, with an estimated 750 million unique monthly visitors for … Continue reading
Social Media Marketing: Necessary or Not? (Part 2)
In Part 1 of this series on using social media as a marketing tool for your MSP, we addressed the need to approach social media marketing with a well-designed plan, and some questions to help you formulate your plan. In … Continue reading
Social Media Marketing: Necessary or Not? (Part 1)
Marketing trends tend to follow the trends in personal communications, and social media has been enjoying a place in the sun for several years now. I’m old enough to remember when friends and relatives often kept in touch via postal … Continue reading
Price to the market
I went to my local butcher last week to buy two of his famous ‘family pies’. These are just like a good old-fashioned Aussie meat pie – but big enough to feed a small family. We have a medium-sized family … Continue reading
Developing a Privacy Policy
If you haven’t done so already, it’s time to develop and publish a privacy policy for your managed services business. Depending on the jurisdiction(s) within which you do business, you may be required by law to post a privacy policy. … Continue reading
Ethical Issues MSPs Face
Managed service providers, like other companies, frequently face issues that involve tough decision-making. While maximizing profit is the (or at least a) goal for all businesses that are in business to make money, there are times when the course of … Continue reading
Go the extra step – use their name
In my last article I wrote about an example of terrible customer service. I hate to focus too much on the negative so I want to give you an example of exemplary customer service. I was in China recently and … Continue reading
The real world is different to a textbook
I almost feel silly writing an article about customer service. It seems obvious to me that every business is aware of how important it is to deliver exceptional customer service. Every business textbook and every piece of business advice mentions … Continue reading
Five Ways to Beat the Competition
One of the questions I get more often that most is, “What is my USP?” Consultants I work with seem very concerned with finding some magic ingredient that sets them apart from the competitors in their area. “What can I … Continue reading
Be careful what message you send
I walked into a café recently. There was a lovely desktop published sign stuck on a potted plant that said, “YES, I am real, so don’t break my leaves, because it hurts. THANK YOU.” The appropriate words were printed in … Continue reading
