Category Archives: Marketing
Social Media Marketing: Necessary or Not? (Part 3)
When most people think of social media, they think of Facebook and Twitter. These two services have become almost synonymous with the concept of social networking. They’re certainly the most popular, with an estimated 750 million unique monthly visitors for … Continue reading
Social Media Marketing: Necessary or Not? (Part 2)
In Part 1 of this series on using social media as a marketing tool for your MSP, we addressed the need to approach social media marketing with a well-designed plan, and some questions to help you formulate your plan. In … Continue reading
Social Media Marketing: Necessary or Not? (Part 1)
Marketing trends tend to follow the trends in personal communications, and social media has been enjoying a place in the sun for several years now. I’m old enough to remember when friends and relatives often kept in touch via postal … Continue reading
Leading your MSP Team to Success – (Part 4)
In Part 3 of this series on leadership in the MSP environment, we drilled down into some components of the leadership skill set, and in Part 4, we’ll take a look at some of the top techniques that you can … Continue reading
Don’t pigeonhole
I was listening to a talk from a Greens Senator recently. She made some good points. She said that we have been too quick to forget about our rail network and we should further investigate the use of rail instead … Continue reading
The Shy Computer Guy’s Guide To Getting Referrals
Any networking expert will tell you that referrals are the key to keeping your business going- no matter what kind of business you run. But for lots of computer consultants, asking for referrals isn’t so easy. Because, let’s face it, … Continue reading
Price to the market
I went to my local butcher last week to buy two of his famous ‘family pies’. These are just like a good old-fashioned Aussie meat pie – but big enough to feed a small family. We have a medium-sized family … Continue reading
Using Direct Mail For Massive Marketing Success
In the many years I’ve operated my own IT support business, I’ve used many different marketing strategies to generate new clients. You name it, I’ve probably tried it… cold-calling, business networking, yellow page ads, trade shows, flyers, post-card campaigns and … Continue reading
Learning from Masterchef
I was a little desperate for entertainment tonight. I wouldn’t normally admit it but it is all for a good cause. I watched MasterChef with the family. Normally reality shows are about as enjoyable as fingernails on a chalkboard – … Continue reading
Using Direct Mail For Massive Marketing Success
In the many years I’ve operated my own IT support business, I’ve used many different marketing strategies to generate new clients. You name it, I’ve probably tried it… cold-calling, business networking, yellow page ads, trade shows, flyers, post-card campaigns and … Continue reading
