Category Archives: Marketing

Finding the “Voice” of your MSP

An elephant doesn’t have to do much in order to stand out in a crowd – his size ensures that he’ll be noticed. Likewise, giant corporations don’t have to worry so much about distinguishing themselves from other, similar companies because … Continue reading

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How to Ensure that your MSP’s Web site gets Lost in the Crowd

In the past, we’ve discussed ways to attract new customers, and we all know word-of-mouth is still the best advertising tool. However, it’s not enough. Today, when we’re in the market for a new product or service, most of us … Continue reading

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Social Media Marketing: Necessary or Not? (Part 4)

In Parts 1, 2 and 3 of this series on effectively using social media to market your MSP’s services, we’ve looked at the importance of planning, creating the right content for the right audience, and choosing your social venue(s). In … Continue reading

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Building Brand Loyalty for your MSP

Once upon a time, customer loyalty seemed to be almost a given. My dad was a Ford man through and through; it pained him to even ride in a friend’s Chevrolet, and he wouldn’t even consider crossing that line and … Continue reading

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Social Media Marketing: Necessary or Not? (Part 3)

When most people think of social media, they think of Facebook and Twitter. These two services have become almost synonymous with the concept of social networking. They’re certainly the most popular, with an estimated 750 million unique monthly visitors for … Continue reading

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Social Media Marketing: Necessary or Not? (Part 2)

In Part 1 of this series on using social media as a marketing tool for your MSP, we addressed the need to approach social media marketing with a well-designed plan, and some questions to help you formulate your plan. In … Continue reading

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Social Media Marketing: Necessary or Not? (Part 1)

Marketing trends tend to follow the trends in personal communications, and social media has been enjoying a place in the sun for several years now. I’m old enough to remember when friends and relatives often kept in touch via postal … Continue reading

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Leading your MSP Team to Success – (Part 4)

In Part 3 of this series on leadership in the MSP environment, we drilled down into some components of the leadership skill set, and in Part 4, we’ll take a look at some of the top techniques that you can … Continue reading

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Don’t pigeonhole

I was listening to a talk from a Greens Senator recently. She made some good points. She said that we have been too quick to forget about our rail network and we should further investigate the use of rail instead … Continue reading

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The Shy Computer Guy’s Guide To Getting Referrals

Any networking expert will tell you that referrals are the key to keeping your business going- no matter what kind of business you run. But for lots of computer consultants, asking for referrals isn’t so easy. Because, let’s face it, … Continue reading

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