No MSP is an Island: Selecting and Working with the Right Partners

The business world of today, particularly in the IT industry, is an interdependent network of large and small companies working together to bring customers the total experience they want. Managed service providers can’t operate in a vacuum, and it makes sense to team up with companies that can “fill in the gaps” so that when your customers need a service or product that you don’t offer, you can still help them fulfill their needs. Continue reading

Posted in Business Management | Leave a comment

MDM Can Tame the Wild BYOD

Companies today are embracing the concept of BYOD (Bring Your Own Device) and it’s no wonder. In today’s economic climate, even cash-heavy organizations are looking to cut costs in every way feasible. Allowing or even encouraging employees to buy their own computing devices to use for work can save thousands or even millions in hardware costs, depending on the size of the company. Continue reading

Posted in Services | Leave a comment

MSP Growing Pains: Delegating Responsibility

Growth is good – and for an MSP business, it means more profits, a more widespread reputation and more prestige within the industry, and the ability to benefit from the economies of scale. But along with those advantages come some challenges, especially when the company grows quickly. I’ve discussed in previous articles some of the financial ramifications of rapid growth, but this time I’m going to be focusing on what’s perhaps the most difficult consequence of growth: loss of control. Continue reading

Posted in Business Management | Leave a comment

Contradicting myself

I love how the human race is so adaptable. It is probably the reason we are still on the planet today. One of those areas of adaptability is in the sayings we have created to suit a range of different situations. Continue reading

Posted in Client Relations | Leave a comment

Building Brand Loyalty for your MSP

Once upon a time, customer loyalty seemed to be almost a given. My dad was a Ford man through and through; it pained him to even ride in a friend’s Chevrolet, and he wouldn’t even consider crossing that line and buying a GM or Chrysler product for himself, much less one of those “foreign” cars. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Social Media Marketing: Necessary or Not? (Part 3)

When most people think of social media, they think of Facebook and Twitter. These two services have become almost synonymous with the concept of social networking. They’re certainly the most popular, with an estimated 750 million unique monthly visitors for Facebook and 250 million for Twitter. You will probably want to include them in your social media strategy. However, you should also look beyond the top social sites when mapping out your social media plan. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Social Media Marketing: Necessary or Not? (Part 2)

In Part 1 of this series on using social media as a marketing tool for your MSP, we addressed the need to approach social media marketing with a well-designed plan, and some questions to help you formulate your plan. In Part 2, we’re going to delve into how to create relevant and effective social media content and provide some specific tips for getting your name and message out there in the social networking space – the right way. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Social Media Marketing: Necessary or Not? (Part 1)

Marketing trends tend to follow the trends in personal communications, and social media has been enjoying a place in the sun for several years now. I’m old enough to remember when friends and relatives often kept in touch via postal mail, and most business was conducted that way, too. As new telephone service pricing models came into being and long distance costs fell, people communicated more over the phone and telemarketing became popular – with the marketers, if not the potential customers. Then Internet connectivity approached ubiquity and email was all the rage – until the deluge of spam and “gray mail” (advertising from businesses with whom you have a relationship) made opening your Inbox in the morning something to dread. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Leading your MSP Team to Success – (Part 4)

In Part 3 of this series on leadership in the MSP environment, we drilled down into some components of the leadership skill set, and in Part 4, we’ll take a look at some of the top techniques that you can use to keep your MSP team on track. I’ve noticed that popular writing about leadership often confuses skills and techniques, but they’re really two distinct elements. Continue reading

Posted in Business Management, Marketing | Leave a comment

Don’t pigeonhole

I was listening to a talk from a Greens Senator recently. She made some good points. She said that we have been too quick to forget about our rail network and we should further investigate the use of rail instead of road trains. I agreed. She said that we should stop spending so much money on coal and instead look at more renewable energy. I agreed. She said that we should encourage the use of electric vehicles. I agreed. Oh No! I had just agreed with a Greens spokesperson three times in a row. I turned to the gentleman next to me and said, “I never realised it before, but I must be a Greenie!” He laughed. He said, “I like girls. Does that make me a lesbian?” Continue reading

Posted in Business Management, Marketing | Leave a comment