Building Brand Loyalty for your MSP

Once upon a time, customer loyalty seemed to be almost a given. My dad was a Ford man through and through; it pained him to even ride in a friend’s Chevrolet, and he wouldn’t even consider crossing that line and buying a GM or Chrysler product for himself, much less one of those “foreign” cars. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Social Media Marketing: Necessary or Not? (Part 3)

When most people think of social media, they think of Facebook and Twitter. These two services have become almost synonymous with the concept of social networking. They’re certainly the most popular, with an estimated 750 million unique monthly visitors for Facebook and 250 million for Twitter. You will probably want to include them in your social media strategy. However, you should also look beyond the top social sites when mapping out your social media plan. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Social Media Marketing: Necessary or Not? (Part 2)

In Part 1 of this series on using social media as a marketing tool for your MSP, we addressed the need to approach social media marketing with a well-designed plan, and some questions to help you formulate your plan. In Part 2, we’re going to delve into how to create relevant and effective social media content and provide some specific tips for getting your name and message out there in the social networking space – the right way. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Social Media Marketing: Necessary or Not? (Part 1)

Marketing trends tend to follow the trends in personal communications, and social media has been enjoying a place in the sun for several years now. I’m old enough to remember when friends and relatives often kept in touch via postal mail, and most business was conducted that way, too. As new telephone service pricing models came into being and long distance costs fell, people communicated more over the phone and telemarketing became popular – with the marketers, if not the potential customers. Then Internet connectivity approached ubiquity and email was all the rage – until the deluge of spam and “gray mail” (advertising from businesses with whom you have a relationship) made opening your Inbox in the morning something to dread. Continue reading

Posted in Client Relations, Marketing | Leave a comment

Leading your MSP Team to Success – (Part 4)

In Part 3 of this series on leadership in the MSP environment, we drilled down into some components of the leadership skill set, and in Part 4, we’ll take a look at some of the top techniques that you can use to keep your MSP team on track. I’ve noticed that popular writing about leadership often confuses skills and techniques, but they’re really two distinct elements. Continue reading

Posted in Business Management, Marketing | Leave a comment

Don’t pigeonhole

I was listening to a talk from a Greens Senator recently. She made some good points. She said that we have been too quick to forget about our rail network and we should further investigate the use of rail instead of road trains. I agreed. She said that we should stop spending so much money on coal and instead look at more renewable energy. I agreed. She said that we should encourage the use of electric vehicles. I agreed. Oh No! I had just agreed with a Greens spokesperson three times in a row. I turned to the gentleman next to me and said, “I never realised it before, but I must be a Greenie!” He laughed. He said, “I like girls. Does that make me a lesbian?” Continue reading

Posted in Business Management, Marketing | Leave a comment

Leading your MSP Team to Success – (Part 3)

In Part 1 and Part 2 of this series on leadership in the MSP environment, I talked about some characteristics that define a strong leader, the components of a team effort and how a leader puts those building blocks together to move the whole team toward success. In Parts 3 and 4, we’re going to drill down into specific leadership skills and techniques that you can use to keep your MSP team on track. Continue reading

Posted in Business Management, Personnel | Leave a comment

Opportunity is sometimes staring you in the face

Opportunity. Sometimes it only knocks once. You have to be ready to open the door when it does. I spoke with a friend of mine recently who works in the banking industry. He visited a branch and they had a small box called the ‘opportunity box’ next to each teller. He was intrigued by this. Why would each teller have enough opportunities to warrant a box? He thought these particular tellers must have been incredibly clever to keep coming up with enough opportunities to warrant a box. Continue reading

Posted in Business Management | Leave a comment

Leading your MSP Team to Success – (Part 2)

In Part 1 of this series on leadership in the MSP environment, I talked about some characteristics that define a strong leader. In Part 2, we’ll look at the components of a team effort and how a leader puts those building blocks together to move the whole team toward success. Continue reading

Posted in Business Management, Personnel | Leave a comment

The Shy Computer Guy’s Guide To Getting Referrals

Any networking expert will tell you that referrals are the key to keeping your business going- no matter what kind of business you run.

But for lots of computer consultants, asking for referrals isn’t so easy. Because, let’s face it, a lot of us “techie types” tend to be somewhat more quiet, introverted, and don’t find it easy to put ourselves ‘out there’ like other professionals seem to be able to do.

However, there’s no denying that to maintain a successful computer consulting business, you not only need to keep your existing clients happy, but you also need to always keep the coffers full, meaning you always have to have new leads coming in the door. Continue reading

Posted in Marketing | Leave a comment